Logo design for a new business venture called ‘Crop Circle’.
The client’s business ideas is to provide customers in London with a food delivery service, providing a range of artisan products and organic produce in one delivery.
I begin the development process with sketch work in order to freely explore inital composition and style.
My ideation process began with a moodboard of collected inspiration around food, nature and organic businesses based around the client’s brief.
I selected a number of pencil sketches to explore in illustrator. This enabled me to figure out which designs were working and pursue further.
2 designs were chosen and further developed alongside suggested colour palettes.
The logo selected felt balanced, well crafted and suitable for use in both a digital and print space.
I recommended a range of colour palettes, trialling out a number of combinations which I felt would bring the brand to life. The final design is a complimentary blue and green to represent the nature of the business.