Suzie Foster
illustration & design
Crop Cirlce.jpg

Crop Circle

Logo design for a groceries order and fulfilment business venture.

 Logo design for a new business venture called ‘Crop Circle’.   The client’s business ideas is to provide customers in London with a food delivery service, providing a range of artisan products and organic produce in one delivery.

Logo design for a new business venture called ‘Crop Circle’.

The client’s business ideas is to provide customers in London with a food delivery service, providing a range of artisan products and organic produce in one delivery.

 I begin the development process with sketch work in order to freely explore inital composition and style.  My ideation process began with a moodboard of collected inspiration around food, nature and organic businesses based around the client’s brief.

I begin the development process with sketch work in order to freely explore inital composition and style.

My ideation process began with a moodboard of collected inspiration around food, nature and organic businesses based around the client’s brief.

 I selected a number of pencil sketches to explore in illustrator. This enabled me to figure out which designs were working and pursue further.

I selected a number of pencil sketches to explore in illustrator. This enabled me to figure out which designs were working and pursue further.

Logo development 3.jpg
 2 designs were chosen and further developed alongside suggested colour palettes.

2 designs were chosen and further developed alongside suggested colour palettes.

 The logo selected felt balanced, well crafted and suitable for use in both a digital and print space.  I recommended a range of colour palettes, trialling out a number of combinations which I felt would bring the brand to life. The final design is a complimentary blue and green to represent the nature of the business.

The logo selected felt balanced, well crafted and suitable for use in both a digital and print space.

I recommended a range of colour palettes, trialling out a number of combinations which I felt would bring the brand to life. The final design is a complimentary blue and green to represent the nature of the business.

Crop Cirlce.jpg