BEAR SNACKS Bites - Packaging, Brand World & DIGitAL Launch Campaign

Refreshed design of ‘Bites’ multi and single packs. I developed the ‘fuzzy felt’ style for the characters to help place this product better into the pre-schooler category. Designed pack layouts, changed packs from the original blue to selected Pantones to better convey flavour, designed ‘3d’ flavour typography, photography research & art direction, Pantone research & selection. Created campaign assets for the digital launch campaign including static & motion posts for use on social & website banners, plus a printed advert design for trade publications.